Standard & Mobile Display Ads

General Specs:

• No animation may exceed 15 seconds (with some additional restrictions on certain products as stated below).
  Ads may permit re-initiation of animation through user interaction if clearly labeled.

• Limit of 3 animation loops and 15 seconds total animation time.        

• All in-page ads must have a 1 pixel border to clearly identify where the page ends, and advertisement begins. If creative has a light colored or white background, creative must also have a visible border (a dark colored line) around the ad. mySA.com reserves the right to add a border to non-compliant creative.        

• No more than three separate creatives/tags per ad placement allowed at one time.        

• Creative changes: when creative served by mySA.com this is permitted once per week. Exceptions to be approved by mySA.com sales and ad operations departments.        

• Material due dates: 3 business days prior to start of campaign; 7 business days prior for Rich Media.

Page Availability:

Different positions are available on different pages please talk to your account executive for availability.

Submission Guidelines:

Standard creative must be submitted to your designated media delivery coordinator 4 business days prior to campaign launch or campaign launch may be delayed. 

Website Re-skin

Details:

Dimensions (w/300x250 or 300x600 Banner):
1630x1275 (Full Size), 126 pixels height are available at the top, website area is 1312 pixels accross
Format: .psd
Max File Size: 200kb

Option available to be clickable.

Mobile Ads Guidelines

Click Thru:

If a user clicks on the ad, the click thru will open a new browsing window. Landing pages must be relevant to the ad. If there is a specific promotion on the ad, the landing page must have all details.

Page Availability:

Different positions are available on different pages please talk to your account executive for availability.

Features:

• Your banner clicks through to a mobile page with more information regarding your products, promotions, services.
         
• You can target by specific section or appear on all sections.

Submission Guidelines:

• We require ten business days in advance of desired start date.
         
• A minimum of five business days prior to campaign start date.

Note:

• 3rd part ad serving is available.
         
• Animation, audio or video is not allowed.

Rich Media

Rich Media specs:

• 100k polite download permitted for most creative
         
• Up to 3 - 50k supplemental downloads on mouseover or click
         
• Sound only permitted when user clicks on ad. Ads with sound must provide a clearly labeled Stop control
         
• Video ads limited to 24 FPS
         
• High Impact Rich Media ads to be frequency capped
         
• All ads which automatically expand/display outside of standard dimensions must contain a 'close' button
         
• Ads that expand/display outside of standard dimensions on mouse over must also contain a close button and must retract on mouseout

E-Mail Blast

• HTML and Text versions are needed for email deployments.
         
• There is a 5-day minimum for testing, scheduling and approving emails.
         
• All emails provided by agencies or vendors will be responsible for any compatibility issues and/or revisions.

Subject Line:

• 50 characters max
         
• No symbols, CAPS, no punctuation (%, !, ?, etc.)
         
• Avoid words like “FREE”, “GREAT”, etc.
         
• Write out numbers

HTML Version:

• Accepted formats: .jpg and gif
         
• Maximum width: 600 pixels (no height restrictions)
         
• Max file size: 100k
         
• If you are hosting your images, all images must have absolute paths (no relative paths accepted).
         
• We recommend developing emails as one image (.jpg or .gif).
         
• No animation or Flash accepted.

Text:

Accepted formats: notepad (.txt)         

• Physical Address is needed for all deployments. This is the permanent main office of the advertiser. Addressed must be the same for all of the client’s deployments
         
• Suppression File/Opt Out List is required for email deployments. If this is an advertiser’s first email deployment a Can Spam compliance waiver will need to be signed.

Landing Pages

Hyperlinks:

Each landing page can only have a limit of 3 links.

Submission Guidelines:

Standard creative must be submitted to your designated Media Delivery Coordinator 4 business days prior to campaign launch or campaign launch may be delayed.       

Advertising Guidelines

*Please note that this is not a comprehensive list of our policies. All guidelines and specifications listed on mySA.com/adspecs must be met. mySA.com also reserves the right to accept, retract, or reject any advertisement at any time.         

• Advertisements cannot resemble mySA.com content. Ads must have a distinct border or a highly contrasting background to clearly identify where the ad ends, and the page begins (not white, or very light blue/gray).
         
• Creative must match ad size and cannot exceed the specified file size limits. Please refer to the guidelines listed in the ad specification document.
         
• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
         
• Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
         
• The sponsor of any advertising message, must clearly identify itself on the ad
         
• Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
         
• No obscene or otherwise objectionable images.
         
• No 'FREE' offers in the ad unit with out pre-approval from mySA.com.
         
• Creative cannot use the San Antonio Express-News or mySA.com name or logo without pre-approval.
         
• Creative containing a sweepstakes or contest must be pre-approved by mySA.com. (2-3 business days lead time required).
         
• Cookies may not be set on the mySA.com network except by parties with a third party ad serving agreement.
         
• mySA.com reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.